As part of my studies, I developed the brand identity for the “Haus der Fehler“ (House of Mistakes). This is a fictional museum on Lake Constance that exhibits innovations born out of mistakes. The design concept includes, among other things, a flexible logo, a custom display typeface in uppercase, and a set of pictograms. It was implemented in posters, an editorial magazine, an unconventional lookbook, and a sample social media presence, all of which consistently convey the concept across various media.
